基于技能大赛的高职汽车营销专业项目化课程改革与实践

摘要

高职院校是为社会培养实践型技能人才的基地。就现实情况而言，高职院校的学生相比本科院校的学生存在基础较薄弱、学习兴趣不浓等问题。以汽车营销专业为例，结合当前生产实际，整合汽车技术与营销服务的相关内容，采取项目化教学，并借助技能大赛检验项目的实施效果，可以促进学生有效学习。%Higher vocational colleges are the bases to cultivate practical talents.But in reality,higher vocational college students are weak in study foundation and interest compared with undergraduates.Taking Automobile Mar-keting for example and combining the current production,we believe that integrating automobile technology with marketing service,adopting project-based teaching and skill competition can promote students'effective learning.