网络口碑对电影票房的影响∗--以2016年贺岁档电影为例

摘要

“互联网＋”一词近年来热度不减，电影行业与互联网的联结也愈发紧密。电影网络口碑的两个维度为电影评分和电影评论，网络口碑在一定程度上会对购买决策产生作用。基于2016年贺岁档影片的整体情况，选择其中六部电影，运用数据分析与文本分析相结合的方法，研究网络口碑和电影票房两个变量之间的关系，试从电影上映的不同阶段和影片的不同类型，总结网络口碑和电影票房的相关性，并进一步探讨可以改变二者之间关系的影响因素。%In recent years, the relationship between the film industry and the Internet is becoming more and more close. Internet reputation of films can be divided into film ratings and film reviews. Internet reputation plays a role in the purchase of film tickets. According to the overall situation of lunar New Year films in 2016, we choose six of them . Using the method of data analysis and text analysis to study the relationship between Internet reputation and the box office of films. According to the stage of films’ and film types, coming out the relevance of Internet reputation and the box office is analyzed.