开放式教学模式在大学课堂中的应用探索

摘要

Open teaching mode can change the traditional teaching pattern, which is the basic change based on the teaching theory, approach, object, relation between teacher and students, evaluation system, etc. we adopt open teaching mode, the key lies in the adoption of open teaching method, including classroom teaching, case teaching and scene simulation teaching. Combined with the course teaching of Medium Marketing, the problems about open teaching activities are analyzed.%开放式教学模式可以改变传统教学模式的弊端，是在教学理念、手段、目标、师生关系、评价体系等问题上的根本性变革，变传统教学模式为开放式教学模式势在必行。要采取开放式教学模式，关键在于开放式教学方法的采用，开放式教学方法包括课堂教学、案例教学和情境模拟教学等。笔者结合《媒介营销学》课程进行了具体说明，并对实施开放式教学活动应注意的关键问题进行了分析。