为了加快荣昌夏布产业结构调整、产业升级,使荣昌夏布这一非物质文化遗产得到更好的传承和发展,通过问卷调查,从销售、生产模式、小微企业、种植农户等方面分析荣昌夏布产业的现状,指出其在非物质文化遗产保护、新兴业态构建、公共服务平台建设等发展面临的挑战。并从统一思想、转变职能、培育与培训夏布传承人、编制人员、建立公共服务平台、产业集群和工业园区建设、品牌建设、苎麻种植、招商引资等七个方面提出了相应的对策建议。%With the purpose of speeding up industry structural adjustment and industrial upgrading of Rongchang grass cloth to make the Rongchang grass cloth inherited and developed better ,the current sit-uation of Rongchang grass cloth industry is analyzed through the questionnaire survey from sales ,pro-duction mode ,small and micro businesses ,farmers and other aspects .The challenges faced are the intan-gible cultural heritage protection ,new industry construction ,public and service platform construction , etc .The corresponding countermeasures and suggestions are put forward from the unity of thinking , changing function ,establishing of public service platform ,and other aspects .
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