Moving from the fringes to the mainstream: Study on the development of cultural industries in Shenzhen.

摘要

With entertainment as its principle part, the cultural market began to develop in the early 1980s and became to be the first sign of cultural industries in Shenzhen. Some cultural enterprises developed in the background of the "Spiritual Civilization Construction" from the late 1980s to the early 1990s and printing, videos, cultural tourism, animation and cartoon started to grow up in Shenzhen. The government began to pay some attentions to cultural industries in the early 1990s and the scale of cultural industries in Shenzhen had grown up with the development of some important sectors. In the context of "Famous Modern Cultural City Construction" in the late 1990s, Shenzhen developed cultural industries further, cultural industries had produced economic benefits properly, the industrial structure had became pluralistic and the cultural industries developed intensively on a large scale, but faced many problems. Cultural industries in Shenzhen has met a new epoch since 2000 because of the implementation of the strategy of "Found the City on a Cultural Basis" and the orientation of cultural industries as the fourth economic support industry, not only both of its competitiveness and general strength and its economic contribution rate has enhanced a lot, but also cultural industries in Shenzhen leads mainland relatively. Some distinguishing features have been taken shape in printing, media, entertainment, cultural tourism, animation and cartoon, advertising, art and crafts, design, even though there are many problems and challenges in these fields. The development of cultural industries in Shenzhen could not do without the Hong Kong factor. Although the ideas of the development of cultural industries are different in Shenzhen and Hong Kong, they could cooperate closely. The "shop in the front and factory at the back" operation model had been and will still be the most practical cooperative model for two sides and printing, design, digital entertainment and cultural entertainment may be the most potential cooperative fields. In Conclusion, cultural industries in Shenzhen is moving from the fringes to the mainstream; cultural industries in Shenzhen had developed in a unique way; the general developmental level of cultural industries in Shenzhen still lags other industries; the development of cultural industries in Shenzhen has not been supported strongly by the whole society; the fundamental contradiction of cultural industries in Shenzhen is between cultural industries' economic attribution and ideological attribution and will continue to be the context of the development of cultural industries in Shenzhen; the government has controlled the upstream of the cultural industries chain, so the development of cultural industries in Shenzhen must take full advantage of the government resources; cultural industries in Shenzhen should focus on "industries" now; cultural industries in Shenzhen should take the Hong Kong factor seriously and make full use of it.