整合营销传播课程开设的必要性研究

摘要

"Integrated Marketing Communication" has become a required course for the high-quality marketing personnel.However,in higher vocational college,there are still lots of majors in mar-keting has not opened this course,even the one that has opened,the time is short and the result is not as expected.It is very unfavorable for the training of our marketing personnel in the new period.Analyzing the necessity of the setting up of the integrated marketing communication course from different perspec-tive to draw the industry's attention.%"整合营销传播"课程是成为高素质营销人才的必修课之一.但在高职院校中,还有很多营销类专业尚未开设这门课程,即使开设时间也较短,未能达到预期效果,这对我国新时期营销人才的培养非常不利.从不同角度分析开设整合营销传播课程的必要性,以引起业界关注.