摘要：随着经济不断发展,我国不断加大教育改革力度,使得高校思想政治教育的实效性得到了一定有效提高,在帮助高校学生树立正确的人生观、价值观、社会观和世界观方面起到重要作用.现代发展中,新媒体的快速发展给高校思想政治教育的实效性带来极大影响,成为当前必须高度关注的重点.本文就新媒体给高校思想政治教育带来的影响进行全面分析,提出提高新媒体环境中高校思想政治教育实效性的策略,以充分发挥新媒体的积极作用,促进高校思想政治教育水平不断提升.%With the continuous economic development, China's increasing education reform, the effectiveness of the ideological and political education has been some improved, and also help college students to establish a correct outlook on life, values, society and world. Nowadays, the rapid development of new media for the effectiveness of ideological and political education has brought a great impact, which has become the focus of attention. In this paper, the strategy of improving the effectiveness of ideological and political education in the new media environment is put forward after the comprehensive analysis of the effect of new media, in order to give full play to the positive role of new media and then promote the level of ideological and political education.
