文化旅游与川酒产业软实力提升

摘要

川酒产业软实力作为一种人文载体不能仅仅以单一的方式存在，应通过有效地打造和传播成为一种具有参与性的活动，让更多人能够直观感受和体验，文化旅游可以作为一个切入点实现这一目的。文章从文化旅游视角出发，探讨通过打造旅游目的地、设计旅游体验项目、开展旅游营销等途径提升川酒产业软实力。%The soft competiveness of Sichuan liquor industry should include experiential activities ,and cultural tourism is the right approach .This paper ,taking the perspective of cultural tourism ,explores the means to im-prove the soft competitiveness of Sichuan liquor industry ,including development of tourist attractions ,design of experiential programs and tourism marketing .