Construction of Sichuan Liquor Industry Competitiveness Evaluation Model from the Perspective of Diamond Theory

摘要

With the acceleration of economic integration, the development of Internet platform, big data technology, and the elimination of “liquor production line” from the restricted category, the development of Sichuan liquor industry is bound to usher in a new trend. This paper analyzes the current situation of Sichuan liquor industry development, and then based on Porter diamond theory, analyzes the competitiveness of Sichuan liquor industry, on this basis, combined with the Haken synergy theory, constructs an evaluation model to measure the competitiveness of Sichuan liquor industry. This will lay a foundation for the evaluation of the competitiveness of Sichuan liquor industry and the path to enhance the competitiveness of Sichuan liquor industry in the future, so as to promote the high-quality and sustainable development of Sichuan liquor industry. At the same time, it also provides reference for other regions or China’s liquor industry competitiveness evaluation.