learning system for using competitive evaluation models to create real-time ad offer.

摘要

In embodiments of the present invention, improved capabilities are described for using a plurality of competing economic valuation models to predict an economic valuation for each of a plurality of advertisement placements, advertisements, and advertisement-advertisement placement combinations, in response to receiving a request to place an advertisement. The economic valuation model may be based at least in part on real-time event data, historic event data, user data, third-party commercial data historical advertisement impressions, advertiser data, ad agency data, historical advertising performance data, and machine learning. Further, a computer program product, based on the methods and systems of the present invention, may evaluate each economic valuation produced by each of the plurality of competing economic valuation models to select one as a current valuation of an advertisement placement, advertisement, and/or advertisement-advertisement placement combination.