社会分层视角下湛江居民体育消费行为研究

摘要

With the development of economy and society, social stratification is changing as well as residents' consumption behaviors.From a new perspective of social stratification in Zhanjiang residents' sports consumption behavior, the paper tries to understand all levels of residents' sports consumption consciousness, and sports consumer purchasing power to plan sports resources better and meet the needs of all levels of residents, and to promote the sports consumption.%经济社会的发展社会分层出现新的变化,居民的消费行为和以往也发生了改变.从新的社会分层视角分析湛江居民体育消费行为,了解各阶层居民的体育消费意识、体育消费购买力、购买取向,才能更好的策划体育资源,满足各阶层居民的需要,促进体育消费.