游客城郊旅游认知中的人际传播

摘要

Suburban tourism is more and more favored, and urban residents as a major consumer groups of suburban tourism,the frequency and scope of interpersonal communication expands increasingly between them.Ex-ploring the interpersonal communication mechanism in value cognition of suburban tourism has a positive signifi -cance to further development.Through the network and spot investigation, applying Excel and SPSS software for statistical survey data analysis and correspondence analysis, discussing from the tourist cognition, interpersonal communication elements and demographic aspects, finally, it is founded that interpersonal communication is the primary influence factors in the value cognition of suburban tourism with unique characteristics in disseminator con-tentsroutecommunication effect and spread audience,even presents some opposite points.%城郊旅游越来越受青睐,作为主要消费群体的城市居民,其人际传播频次和范围不断扩大.通过网络和实地调研两种方式,应用Excel和SPSS 22.0软件对调研数据进行统计和对应分析,发现人际传播成为城郊旅游认知的首要影响因素,知名度、出游时序以及旅游地类型,促成了人际传播路径和群体关系的明显分异.传播背景的限定性突出了社会技术、旅游地特征和群体关系脉络,而且传播者和受众具有延续性与统一性,体现了传播路径和群体关系彼此之间的交互.