Tourism USA: Guidelines for Tourism Development: Appraising Tourism Potential,Planning for Tourism, Assessing Product and Market, Marketing Tourism, Visitor Services, Sources of Assistance. 1991 (Third Edition)

摘要

Originally produced in 1978 as an aid to communities interested in initiating ordeveloping tourism as a part of their economic development plan, the book has been revised and expanded to also include international marketing and visitor services for special populations. Statistical data have been revised to reflect the most current facts available. The material is organized to follow a general planning process to assist local communities in assessing and developing their tourism potential as a component of their economic development strategy.