声明
Chapter One Introduction
1.1 Research Background
1.2 The Objectives of the Study
1.3 The Significance of the Study
1.4 The Organization of the Thesis
Chapter Two Literature Review
2.1 Studies on Identity
2.1.1 Definition and Classification of Identity
2.1.2 Pragmatic Identity
2.2 Studies on Public Relations Discourse
2.2.1 Public Relations Language and Public Relations Discourse
2.2.2 Public Relations Discourse Studies from Pragmatics
2.3 Studies on Both Identity and Public Relations Discourse
2.4 Summary
Chapter Three Theoretical Framework
3.1 Pragmatic Identity Theory
3.1.1 Definition and Classification of Pragmatic Identity
3.1.2 The Discursive Practice of Pragmatic Identity
3.1.3 The Dynamic Process of Pragmatic Identity Construction
3.2 Spencer-Oatey’s Rapport Management Theory
3.3 Analytical Framework for this Study
4.1 Research Methods
4.2 Data Collection
4.3 Data Analysis
Chapter Five Pragmatic Identity Constructed in Public Relations Discourse on Social Media
5.1 Personal identities Constructed in Public Relations Discourse on Social Media
5.1.1 Mascot Identity
5.1.2 Other-field Blogger Identity
5.1.3 Employee Identity
5.1.4 Teacher Identity
5.1.6 Frequency and Discussion of Personal Identities
5.2 Relational Identity Constructed in Public Relations Discourse on Social Media
5.2.1 Default Relational Identity
5.2.2 Variant Relational Identity
5.2.3 Frequency and Discussion of Relational Identity
5.3 Situational Identity Constructed in Public Relations Discourse on Social Media
5.3.1 Enterprise/ Commodity Marketer
5.3.2 Information Promulgator
5.3.3 Interaction Initiator
5.3.4 Frequency and Discussion of Situational Identity
5.4 Summary
Chapter Six Linguistic Choices for Pragmatic Identity Constructed in Public Relations Discourse on Social Media
6.1 Linguistic Choices for Pragmatic Identity on Micro Level
6.1.1 Lexicon Selection
6.1.2 Address Form Selection
6.1.4 Speech Act Selection
6.2 Linguistic Choices for Pragmatic Identity on Macro Level
6.2.1 Discourse Content Selection
6.2.2 Style Selection
6.2.3 Discourse Feature Selection
6.3 Summary
Chapter Seven Interpersonal Functions of Pragmatic Identity Constructed in Public Relation Discourse
7.1 Maintaining and Enhancing Face
7.1.1 Maintaining and Enhancing Enterprises’Quality Face
7.1.2 Maintaining and Enhancing Customers’Quality Face
7.2 Maintaining and Enhancing Sociality Rights
7.2.1 Maintaining and Enhancing Equity Rights
7.2.2 Maintaining and Enhancing Association Rights
7.3 Supporting Interactional Goals
Chapter Eight Conclusion
8.1 Major Findings of the Study
8.2 Implications of the Study
8.3 Limitations and Suggestions
参考文献
致谢
攻读学位期间的研究成果
河南科技大学;
