Social media fandom: The construction of identity in the cases of “The 100” and “Once Upon A Time” Tumblr communities

摘要

In 2017 everybody knows what a fan is. What many keep on disregarding is how TV shows and their characters have been affecting and changing the real world, or at least the lives of a show's fans. This study aims to combine the two research areas of digital communication and fan studies by studying TV fandom communities in the digital platform of Tumblr, and aims to explore how fans perform, express and construct their identities through digital practices and within specific mediated fan communities. The study uses two case studies of popular current TV series fandoms, The 100 and Once Upon a Time. Data has been gathered through online surveys and analysis of Tumblr blogs dedicated to those two fandoms.