An Analysis of the Internal and External Factors of MOOC Learner Keeping Learning and Abandoning

摘要

With the development of MOOC teaching products platform, improving the teaching level of MOOC became a hot issue. In the deep integration of "Internet +", virtual simulation and artificial intelligence, the exploration and application of MOOC has become one of the important ways of teaching reform in universities. This paper firstly conducted a survey on the face-to-face questionnaire of student in MOOC learning platform, then established a learning retention relationship model for MOOC learners, used data and Kano model to analyze the willingness of MOOC learners, and finally put forward suggestions about the optimization of platform design, teaching design considering the needs of scholars and the improvement of individual learning retention ability of scholars for MOOC curriculum design. The innovative point of this paper was to analyze comprehensively the internal and external factors affecting continuing learning of students on MOOC and the factors were under review on relating to the surrounding environment and the changes in students' learning attitude and state.