A study of consumers' attitudes and intention to buy organic foods for sustainability

摘要

In this research, we studied consumers' attitudes and intention to buy organic foods under the principle of sustainable development. We used questionnaires to collect the data with 316 respondents in Thailand. For reliability analysis of questionnaires, the Cronbach's Alpha reached at 0.964. The results of study showed that consumers' attitudes about organic foods are related to health at the 1~(st) rank. Consequently, consumers' attitudes with local origin, environment, and food safety are at the 2~(nd), 3~(rd) and 4~(th) respectively. Animal welfare is the latest attribute that consumers recognized. The research applied the Pearson correlation to find the relationship among five attributes and intention to buy organic foods. The output revealed that local origin attribute is the most important to correlate positively with the intention to buy significantly. Then, animal welfare attribute and environment attribute correlate positively to purchase intention. Consequently, health and food safety are the last two aspects to correlate with the buying intention considerably.