A Non-commercial Approach to Experience Design Teaching: Interactive Systems Developed at Escola Superior de Desenho Industrial

摘要

Experience design teaching faces the challenge of balancing two main pedagogical proposals: (1) commercially driven projects intended to satisfy market needs also understood as user needs; and (2) experimental projects, not primarily concerned with consuming, aimed at exploring innovative designs. In a design school, this problem is of special interest, since academic environment offers rare opportunities for experimentalism. Anxious about professionalization, both professors and students usually ignore those opportunities and tend to follow recipes provided by literature in the experience design field. In this paper, we propose, through the analysis of case studies, a pedagogical approach intended to stimulate both critical thinking and unexpected interactions. The prototypes presented here demonstrate that it is possible to teach and learn experience design through a non-commercial approach.