The Analysis of English Translation of Chinese Trademark Words from the Perspective of Pragmatic Equivalence Theory

摘要

Trademarks are a sign that is used to mark the goods and is a distinction between other commodities and to increase the identification of goods. The World Intellectual Property Organization (WIPO) defines a trademark as: "A trademark is used to distinguish an industrial or commercial enterprise Or such a group of goods logo two "trademark is exclusive, subject to legal protection, and is also an intangible asset has two value This shows that the trademark in the market plays a role that can't be ignored. With the global economic integration and China's accession to the WTO, China's large number of commodities exported to foreign countries, many domestic brands opened the way, in the international market occupies a place such as "Haier", "Moutai", "Lenovo" and other brands began to gradually Recognize the importance of trademark in stimulating consumption, opening the market, legal protection and so on, but also aware of the problems in the translation of trademarks and the severe challenges facing China's translation industry. Therefore, this paper will analyze the influential factors of English translation of Chinese trademark to pragmatic equivalence from the principle of pragmatic equivalence, and then make the feasibility study. This paper's basic structure is firstly to introduce the pragmatic equivalence theory and basic knowledge of the trademark, and then based on the pragmatic equivalence theory to study the methods of English translation of Chinese trademark.