The Impact Of Market Orientation And Corporate Social Responsibility On Firm Performance: Evidence From China

摘要

Despite the empirical evidence to support the proposition that market orientation has positive impact on performance, several researchers have reported nonsignificant or even negative effects for this association. This disparity in existing studies might be reconciled by investigations into the mediators of the relationship. In this study we examined the mediating effects of corporate social responsibility using a sample of Chinese companies. Evidence to support the mediating effects was identified, and the managerial and research implications were discussed.