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Asia Pacific Journal of Marketing and Logistics

中文名称：亚太市场营销与物流杂志

ISSN：1355-5855
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发文量：97

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1.Multi-level governance in an international strategic alliance: The plight of the Phoenix and the Asian football market

机译：国际战略联盟中的多层次治理：凤凰城和亚洲足球市场的困境
- 作者：Geoff Dickson;Sean Phelps;Daniel Waugh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Football;
- Governance;
- New Zealand;
- Sports;
- Strategic alliances;
2.Building global football brand equity: Lessons from the Chinese market

机译：建立全球足球品牌资产：来自中国市场的经验教训
- 作者：Guillaume Bodet;Nicolas Chanavat
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Brand equity;
- China;
- Football;
- International business;
3.The influence of the Olympic Games on Beijing consumers' perceptions of their city tourism development

机译：奥运会对北京消费者对城市旅游发展的看法的影响
- 作者：Ilias Kapareliotis;Anastasios Panopoulos;George G. Panigyrakis
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- China;
- Cities;
- Olympic Games;
- Tourism;
4.The role of involvement and identification on event quality perceptions and satisfaction: A case of US Taekwondo Open

机译：参与和识别对事件质量感知和满意度的作用：以美国跆拳道公开赛为例
- 作者：Yong Jae Ko;Yu Kyoum Kim;Min Kil Kim;Jeoung Hak Lee
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Customer satisfaction;
- Customer services quality;
- Sporting events;
5.Sponsoring the Beijing Olympic Games: Patterns of sponsor advertising

机译：赞助北京奥运会：赞助商广告的模式
- 作者：Sten Söderman;Harald Dolles
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Advertising;
- China;
- Olympic Games;
- Sponsorship;
6.Product effects on endorser image: The potential for reverse image transfer

机译：产品对背书图像的影响：反向图像转移的潜力
- 作者：Jan Charbonneau;Ron Garland
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Celebrities;
- Marketing strategy;
- New Zealand;
- Product endorsement;
- Product image;
7.Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France

机译：情感和赞助：全球有效性的关键吗？澳大利亚和法国的比较研究
- 作者：Charles Bal;Pascale Quester;Carolin Plewa
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Attitude surveys;
- Australia;
- France;
- Sponsorship;
- Sporting events;
8.Leveraging fans' global football allegiances to build domestic league support

机译：利用球迷的全球足球忠诚度来建立国内联赛支持
- 作者：Heath McDonald;Adam J. Karg;Daniel Lock
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第1期
- Australia;
- Consumer behaviour;
- Football;
- Marketing strategy;
- Sports;
9.The impact of sponsorship announcements on shareholder wealth in Australia

机译：赞助公告对澳大利亚股东财富的影响
- 作者：Margaret A. Johnston
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Australia;
- Financial performance;
- Sponsorship;
- Stock prices;
10.Chinese food retailers' positioning strategies and the influence on their buying behaviour

机译：中国食品零售商的定位策略及其对购买行为的影响
- 作者：Kåre Skallerud;Kjell Grønhaug
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Buying behaviour;
- China;
- Food products;
- Product positioning;
- Retailing;
11.Alcohol consumption motivations and behaviours in Hong Kong

机译：香港的酒类消费动机和行为
- 作者：Simone Pettigrew;Steve Charters
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Alcoholic drinks;
- China;
- Consumer behaviour;
- Hong Kong;
- Symbolism;
12.Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: The case of a single-use camera

机译：快速消费品的闭环供应链设计和产品回收管理：一次性相机的情况
- 作者：David B. Grant;Ruth Banomyong
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Cameras;
- Fast moving consumer goods;
- Manufacturing systems;
- Supply chain management;
13.Engineering support issues for flexibility in maintenance: An SAP-LAP framework

机译：维护灵活性的工程支持问题：SAP-LAP框架
- 作者：Amik Garg;S.G. Deshmukh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Flexible organizations;
- India;
- Maintenance;
14.New perspectives on the causes of franchising conflict in Australia

机译：澳大利亚特许经营冲突起因的新观点
- 作者：Scott Weaven;Lorelle Frazer;Jeff Giddings
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Australia;
- Conflict management;
- Due diligence;
- Franchising;
- Information disclosure;
15.A verbal rating scale to measure Japanese consumers' perceptions of product quality

机译：口头评定量表，用于衡量日本消费者对产品质量的看法
- 作者：Boris Bartikowski;Katsuyuki Kamei;Jean-Louis Chandon
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Behaviourally-anchored rating scales;
- Consumer behaviour;
- Ethnocentrism;
- Individual perception;
- Japan;
16.How supplier category management policy influences category sales performance

机译：供应商类别管理政策如何影响类别销售业绩
- 作者：Dal-Young Chun;Jack M. Cadeaux
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2010年第2期
- Brand management;
- Distribution;
- Pricing;
- South Korea;
- Supermarkets;
- Suppliers;
17.Analysis of a customer satisfaction survey using Rough Sets theory: A manufacturing case in Taiwan

机译：基于粗糙集理论的客户满意度调查分析：台湾的一个制造案例
- 作者：Wei-Shing Chen
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Customer satisfaction;
- Manufacturing industries;
- Taiwan;
18.Regulation of soft issues in advertising in Confucian societies: a comparative examination

机译：儒家社会广告软问题的规制：比较研究
- 作者：Zhihong Gao;Joe H. Kim
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Advertising standards;
- Confucianism;
- East Asia;
- Social factors;
19.Cross-cultural analysis of gender roles: Indian and US advertisements

机译：性别角色的跨文化分析：印度和美国的广告
- 作者：Durriya H.Z. Khairullah;Zahid Y. Khairullah
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Advertising;
- Cross-cultural studies;
- Gender;
- India;
- Magazines;
- Role play;
- United States of America;
20.An application of integrating SERVQUAL and Kano's model into QFD for logistics services: A case study from Turkey

机译：将SERVQUAL和Kano模型集成到物流服务的QFD中的应用：来自土耳其的案例研究
- 作者：Birdogan Baki;Cigdem Sahin Basfirinci;Ilker Murat AR;Zuhal Cilingir
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Logistics data processing;
- Modelling;
- Quality function deployment;
- Service quality assurance;
- SERVQUAL;
- Turkey;
21.The effects of clustered data on standard error estimates in covariance structure analysis: A field data application

机译：协方差结构分析中的聚类数据对标准误差估计的影响：现场数据应用
- 作者：Andrea Vocino
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Modelling;
- Samples;
- Structural analysis;
- Surveys;
22.Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers

机译：个人集体取向对品牌忠诚度和公平性影响的跨国不变性：美国与韩国消费者
- 作者：Boonghee Yoo
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Brand equity;
- Brand loyalty;
- Collectivism;
- Culture;
- South Korea;
- United States of America;
23.The development of market orientation: a consideration of institutional influence in China

机译：市场导向的发展：对中国制度影响力的考虑
- 作者：Nir Kshetri
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Capitalist systems;
- China;
- Influence;
- Market orientation;
24.Tasting quality: the roles of intrinsic and extrinsic cues

机译：品尝质量：内在和外在线索的作用
- 作者：Roberta Veale;Pascale Quester
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Australia;
- Country of origin;
- Food testing;
- Price positioning;
- Quality;
25.The influence of core-brand attitude and consumer perception on purchase intention towards extended product

机译：核心品牌态度和消费者认知度对扩展产品购买意愿的影响
- 作者：Shwu-Ing Wu;Chen-Lien Lo
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Brand awareness;
- Brand extensions;
- Consumer behaviour;
- Purchasing;
- Taiwan;
26.Selecting key capabilities of TV-shopping companies applying analytic network process

机译：应用分析网络流程选择电视购物公司的关键功能
- 作者：Sen-Kuei Liao;Kuei-Lun Chang
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Balanced scorecard;
- Electronic commerce;
- Taiwan;
- Television;
27.Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value

机译：客户为何将互联网用作零售平台？：从消费者感知的价值来看
- 作者：Julian Ming-Sung Cheng;Edward Shih-Tse Wang;Julia Ying-Chao Lin;Shiri D. Vivek
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Consumer behaviour;
- Distribution channels and markets;
- Electronic commerce;
- Internet;
- Taiwan;
28.Would Indian consumers move from kirana stores to organized retailers when shopping for groceries?

机译：购物时，印度消费者会从基拉纳商店转移到有组织的零售商吗？
- 作者：Paromita Goswami;Mridula S. Mishra
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第1期
- Consumer behaviour;
- Customer loyalty;
- India;
- Retailers;
- Shopping;
29.Commercializing artistic authenticity via collaborative design

机译：通过协同设计将艺术真实性商业化
- 作者：Yuli Bai;Jeanne Tan;Tsan-Ming Choi;Raymond Au
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第2期
- Arts;
- Brand management;
- Comsumer behaviour;
- Fashion design;
30.Four alternative models of online purchase behavior in the Asia-Pacific Region: A lesson of gender difference from South Korea

机译：亚太地区在线购物行为的四种替代模型：来自韩国的性别差异的教训
- 作者：Siva Muthaly;Hong-Youl Ha
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第2期
- Consumer behaviour;
- Internet shopping;
- Modelling;
- South Korea;
31.Developers and terminators in hypermarkets' relationships with Chinese customers

机译：大卖场与中国客户关系中的开发商和终止者
- 作者：James O. Stanworth
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第2期
- China;
- Customer satisfaction;
- Customer services quality;
- Far East;
- Hypermarkets;
32.The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults

机译：老年人认知老化与采取防御性衰老策略的相关性
- 作者：Fon Sim Ong;Yap-Ying Lu;Masoud Abessi;David R. Phillips
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第2期
- Cognition;
- Consumer behaviour;
- Individual perception;
- Lifestyles;
- Malaysia;
- Older consumers;
33.The relationship between attitude and behavior: an empirical study in China

机译：态度与行为之间的关系：中国的一项实证研究
- 作者：Jianyao Li;Dick Mizerski;Alvin Lee;Fang Liu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第2期
- China;
- Consumer behaviour;
- Country of origin;
- Higher education;
- Students;
34.Marron growing: a Western Australian rural niche market?

机译：马龙成长：西澳大利亚农村利基市场？
- 作者：Abel Duarte Alonso
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Australia;
- Crustacea;
- Food industry;
- Niche marketing;
35.Hybrid convenience stores – the changing role of convenience stores in Taiwan

机译：混合便利店–台湾便利店的角色变化
- 作者：Julian Ming-Sung Cheng;Charles Blankson;Bayu Sutikno;Michael C.-H. Wang
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Consumer behaviour;
- Convenience stores;
- Restaurants;
- Taiwan;
36.Brand and country of origin valuations of automobiles

机译：汽车的品牌和原产国评估
- 作者：Kandapa Thanasuta;Thanyawee Patoomsuwan;Vanvisa Chaimahawong;Yingyot Chiaravutthi
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Brands;
- Cars;
- Consumer behaviour;
- Country of origin;
- Price positioning;
- Thailand;
37.The effects of regulatory focus and tie strength on word-of-mouth behaviour

机译：监管重点和联系强度对口碑行为的影响
- 作者：Cindy M.Y. Chung;Qianyi Tsai
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Consumer behaviour;
- Consumer goods;
- Conversation;
- Individual psychology;
38.Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

机译：评估日本老年人认知年龄分割的法理学有效性
- 作者：Stuart Van Auken;Thomas E. Barry
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Cognition;
- Japan;
- Market segmentation;
- Marketing strategy;
- Older consumers;
- Personal health;
39.Fuzzy approach for the selection of third party reverse logistics provider

机译：第三方逆向物流供应商选择的模糊方法
- 作者：G. Kannan
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Analytic hierarchy process;
- Fuzzy logic;
- Reverse scheduling;
- Stock returns;
- Supply chain management;
40.Cross-cultural comparison of customer satisfaction research: USA vs Japan

机译：顾客满意度研究的跨文化比较：美国与日本
- 作者：M. Sajid Khan;Earl Naumann;Rob Bateman;Matti Haverila
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Customer satisfaction;
- Japan;
- Marketing strategy;
- National cultures;
- Research work;
- United States of America;
41.Cross-cultural generalization of the effect of option choice framing on product option choices

机译：期权选择框架对产品期权选择的影响的跨文化概括
- 作者：Chanthika Pornpitakpan
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第3期
- Consumer behaviour;
- Cross-cultural studies;
- Decision making;
- Singapore;
- Thailand;
42.Food risk and knowledge in the satisfaction-repurchase loyalty relationship

机译：满足回购忠诚度关系中的食品风险和知识
- 作者：Ho Huy Tuu;Svein Ottar Olsen
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Consumer behaviour;
- Consumer risk;
- Customer loyalty;
- Customer satisfaction;
- Fish (food);
- Vietnam;
43.The effects of positive and negative ad-evoked associations on brand attitude

机译：积极和消极的诱发联想对品牌态度的影响
- 作者：Sandra Praxmarer;Heribert Gierl
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Advertising;
- Brands;
- Cognition;
- Consumer behaviour;
- Memory;
- Nostalgia;
44.Exploratory evaluation of potential and current consumers of organic cotton in Hawaii

机译：对夏威夷有机棉潜在和当前消费者的探索性评估
- 作者：Shu-Hwa Lin
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Consumer behaviour;
- Cotton;
- Ecology;
- Natural products;
- United States of America;
45.Selecting techniques for use in an internet survey

机译：选择用于互联网调查的技术
- 作者：James B. Wiley;Vallen Han;Gerald Albaum;Peter Thirkell
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Data collection;
- Internet;
- Market surveys;
- New Zealand;
- Online operations;
46.Development of retailers' own label products in Taiwan

机译：在台湾开发零售商自己的标签产品
- 作者：Amelia Yuen Shan Au-Yeung;Jessica Lu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Generics;
- Labelling;
- Product management;
- Retailers;
- Taiwan;
47.Perceptions of countries based on personality traits: a study in China

机译：基于人格特质的国家感知：在中国的研究
- 作者：Alain dAstous;Dong Li
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- China;
- Country of origin;
- Individual perception;
- National cultures;
- Personality;
48.An empirical model of international student satisfaction

机译：国际学生满意度的经验模型
- 作者：Rodney Arambewela;John Hall
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Australia;
- Customer satisfaction;
- Individual perception;
- Overseas students;
- Postgraduates;
49.The impact of market orientation and corporate social responsibility on firm performance: Evidence from China

机译：市场导向和企业社会责任对企业绩效的影响：来自中国的证据
- 作者：Riliang Qu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2009年第4期
- Business performance;
- China;
- Corporate social responsibility;
- Market orientation;
50.Dynamics of the manufacturer-supplier relationships in emerging markets: A case of Thailand

机译：新兴市场中制造商-供应商关系的动态：以泰国为例
- 作者：Phallapa Petison;Lalit M. Johri
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Automotive industry;
- Emerging markets;
- Partnership;
- Supplier relations;
- Thailand;
51.Japanese retail–buyer–supplier relationships: does performance matter?

机译：日本的零售-买方-供应商关系：绩效重要吗？
- 作者：Jae-Eun Chung;Brenda Sternquist;Zhengyi Chen
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Channel relationships;
- Department stores;
- Japan;
- Performance levels;
- Retailers;
- Suppliers;
52.Dynamic pricing and ordering decision for the perishable food of the supermarket using RFID technology

机译：使用RFID技术的超市易腐食品动态定价和订购决策
- 作者：Xiaofeng Liu;Ou Tang;Pei Huang
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Food products;
- Fresh food;
- Orders and ordering;
- Pricing;
- Supermarkets;
- Tracking;
53.Effects of price decisions on product categories and brands

机译：价格决策对产品类别和品牌的影响
- 作者：Begoña Álvarez Álvarez;Rodolfo Vázquez Casielles
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Advertising;
- Consumer behaviour;
- Discounts;
- Elasticity;
- Prices;
54.Supply chain management in SMEs: development of constructs and propositions

机译：中小企业的供应链管理：结构和命题的发展
- 作者：Jitesh Thakkar;Arun Kanda and S.G. Deshmukh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Large enterprises;
- Small to medium-sized enterprises;
- Supply chain management;
55.Integrated analytic hierarchy process and entropy to develop a durable goods chain store franchisee selection model

机译：集成层次分析法和熵，建立耐用品连锁店加盟商选择模型
- 作者：Pi-Fang Hsu;Bi-Yu Chen
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第1期
- Analytic hierarchy process;
- Consumes durables;
- Delphi method;
- Franchising;
56.Critical success factors of new product development in Taiwan's electronics industry

机译：台湾电子业新产品开发的关键成功因素
- 作者：Colin Chi-Jyun Cheng;Eric C. Shiu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Critical success factors;
- Design and development;
- Electronics industry;
- Innovation;
- Taiwan;
57.A dyadic study of “champions” in university-industry relationships

机译：大学与产业关系中“冠军”的二元研究
- 作者：Carolin Plewa;Pascale Quester
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Mathematical modelling;
- Relationship marketing;
- Strategic alliances;
- Universities;
58.An integrated model to identify and classify the key criteria and their role in the assessment of 3PL services providers

机译：用于识别和分类关键标准及其在3PL服务提供商评估中的作用的集成模型
- 作者：M.N. Qureshi;Dinesh Kumar;Pradeep Kumar
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Channel relations;
- Distribution management;
- Freight forwarding;
- Structural analysis;
59.Internet use, customer relationships and loyalty in the Vietnamese travel industry

机译：越南旅游业的互联网使用，客户关系和忠诚度
- 作者：Hoang Thi Phuong Thao;Fredric William Swierczek
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Customer relations;
- Internet;
- Service levels;
- Tourism;
- Vietnam;
60.Country of origin, brand image perception, and brand image structure

机译：原产国，品牌形象感知和品牌形象结构
- 作者：Yamen Koubaa
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Brand awareness;
- Brand image;
- Brand management;
- Country of origin;
- Japan;
61.Personal values as underlying motives of shopping online

机译：个人价值观是网上购物的基本动机
- 作者：Dong-Mo Koo;Jae-Jin Kim;Sang-Hwan Lee
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第2期
- Consumer behaviour;
- Internet shopping;
- Motivation (psychology);
- South Korea;
- Store ambience;
62.Market orientation, learning orientation and organisational performance in international joint ventures

机译：国际合资企业的市场导向，学习导向和组织绩效
- 作者：Mark Anthony Farrell;Edward Oczkowski;Radwan Kharabsheh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- International joint ventures;
- Learning;
- Market orientation;
- Organizational performance;
63.Strategic marketing in Chinese manufacturing companies

机译：中国制造企业的战略营销
- 作者：Guo Huan;Roger Brooksbank;David Taylor;Patrycia Babbis
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- China;
- Competitive strategy;
- Manufacturing industries;
- Strategic marketing;
64.Evaluating the logistics performance of intermodal transportation in Thailand

机译：评估泰国多式联运的物流绩效
- 作者：Pichet Kunadhamraks;Shinya Hanaoka
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- Distribution management;
- Fuzzy logic;
- Performance measurement (quality);
- Thailand;
65.Understanding consumer's attitude towards retail store in stockout situations

机译：了解缺货情况下消费者对零售店的态度
- 作者：Leela Rani;Sanal Kumar Velayudhan
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- Consumer behavior;
- India;
- Retailing;
- Stock control;
66.A model for customer-focused objective-based performance evaluation of logistics service providers

机译：以客户为中心，基于目标的物流服务提供商绩效评估模型
- 作者：Chee-Cheng Chen
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- Cost effectiveness;
- Customer satisfaction;
- Distribution management;
- Performance measurement (quality);
67.Evaluating petroleum supply chain performance: Application of analytical hierarchy process to balanced scorecard

机译：评估石油供应链绩效：层次分析法在平衡计分卡中的应用
- 作者：Siddharth Varma;Subhash Wadhwa;S.G. Deshmukh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第3期
- Analytical hierarchy process;
- Balanced scorecard;
- Performance measurement (quality);
- Petroleum;
- Supply chain management;
68.Relationship between the personal values and shopping orientation of Chinese consumers

机译：中国消费者的个人价值观与购物倾向之间的关系
- 作者：Susan H.C. Tai
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- China;
- Consumer behavior;
- Individual psychology;
- Social values;
69.Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

机译：原因因素影响消费者的购买意愿：来自中国的经验证据
- 作者：Jundong Hou;Lanying Du;Jianfeng Li
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Buying behavior;
- Cause marketing;
- China;
- Consumer behavior;
70.Life-style orientation of rural US and Canadian consumers: Are regio-centric standardized marketing strategies feasible?

机译：美国和加拿大农村消费者的生活方式定位：以区域为中心的标准化营销策略是否可行？
- 作者：Talha Harcar;Erdener Kaynak
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Canada;
- Consumer behaviour;
- Life-styles;
- Marketing strategy;
- Rural areas;
- United States of America;
71.Technology turbulence and environmental scanning in Thai food new product development

机译：泰国食品新产品开发中的技术动荡和环境扫描
- 作者：Chittipa Ngamkroeckjoti;Mark Speece
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Food industry;
- Product development;
- Technology led strategy;
- Thailand;
72.Malaysian grocery shoppers’ behavioural response to stock-outs

机译：马来西亚杂货店购物者对缺货的行为反应
- 作者：Mario J. Miranda;K. Jegasothy
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Australia;
- Consumer behaviour;
- Malaysia;
- Stock control;
73.Service quality in maritime transport: conceptual model and empirical evidence

机译：海上运输服务质量：概念模型和经验证据
- 作者：Vinh V. Thai
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Customer services quality;
- Freight forwarding;
- Quality management;
- SERVQUAL;
- Vietnam;
74.The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers’ product assessments

机译：消费民族中心主义和高参与度产品的原产国子组件对年轻中国消费者的产品评估的影响
- 作者：Chui Yim Wong;Michael J. Polonsky;Romana Garma
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2008年第4期
- Assembly;
- China;
- Country of origin;
- Design;
- Ethnocentrism;
- Parts;
75.Global internet use and access: cultural considerations

机译：全球互联网的使用和访问：文化考量
- 作者：Wen Gong;Zhan G. Li;Rodney L. Stump
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Culture;
- Education;
- Globalization;
- Internet;
76.Economic development and channel evolution in The People's Republic of China

机译：中华人民共和国的经济发展和渠道演变
- 作者：Ling Yi;Eugene D. Jaffe
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Channel flow;
- China;
- Economic development;
- Government policy;
- Marketing;
77.Advertising creativity: The view across the meeting room and across cultures

机译：广告创意：整个会议室和各种文化的视野
- 作者：Railton Hill;Lester W. Johnson;Kevin Pryor;Mhd. Helmi Abd. Rahim
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Advertising;
- Australia;
- Creative thinking;
- Customers;
- Malaysia;
- New Zealand;
78.Entertainment software: suddenly huge, little understood

机译：娱乐软件：突然变得巨大，很少了解
- 作者：Frank Alpert
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Benefits;
- Computer software;
- Entertainment;
- Marketing;
- Video games;
79.The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

机译：单消息单源混合口碑对产品态度和购买意愿的影响
- 作者：Ho Lai Ying;Cindy M.Y. Chung
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Attitudes;
- Information;
- Product management;
- Purchasing power;
80.Correlates of successful brand advertising in China

机译：在中国成功的品牌广告的相关性
- 作者：Susan H.C. Tai
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第1期
- Advertising;
- Brand image;
- China;
- Marketing;
81.Logistics service providers in China: Current status and future prospects

机译：中国物流服务提供商：现状与未来展望
- 作者：Junjie Hong;Anthony T.H. Chin;Binglian Liu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第2期
- China;
- Competitive strategy;
- Management standards;
- Service delivery;
82.International marketing standardisation strategies analysis: A cross-national investigation

机译：国际营销标准化策略分析：一项跨国调查
- 作者：Henry F.L. Chung
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第2期
- Australia;
- Industrial marketing;
- International marketing;
- Marketing management;
- New Zealand;
- Standardization;
83.The internet and export marketing performance: The empirical link in export market ventures

机译：互联网与出口营销绩效：出口市场风险投资中的经验联系
- 作者：Vinh Nhat Lu;Craig C. Julian
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第2期
- Export markets;
- International business;
- Internet;
84.Mature franchise systems use multiple unit franchising to leverage learning economies and sustain systemwide growth

机译：成熟的特许经营系统使用多个单位特许经营来利用学习型经济并维持全系统的增长
- 作者：Scott Weaven;Lorelle Frazer
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第2期
- Corporate governance;
- Franchising;
- Learning organizations;
85.A descriptive study of the marketing practices of Chinese private entrepreneurs

机译：对中国民营企业家营销实践的描述性研究
- 作者：Wilfried R. Vanhonacker;David Zweig;Siu Fung Chung
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第2期
- China;
- Entrepreneurs;
- Marketing;
86.An in-depth examination of China's advertising regulation system

机译：对中国广告法规体系的深入研究
- 作者：Zhihong Gao
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Advertising standards;
- China;
- Laws;
87.Moderating effects of parent control on international joint ventures’ strategic objectives and performance

机译：母公司控制对国际合资企业战略目标和业绩的调节作用
- 作者：Jeryl Whitelock;Hui Yang
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Joint ventures;
- Knowledge management;
- Parent companies;
- Performance management;
88.Ethnically targeted advertising: views of those not targeted

机译：针对种族的广告：对非针对性广告的看法
- 作者：Ernest Cyril de Run
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Advertising;
- Chinese people;
- Ethnic groups;
- Malaysia;
- Target markets;
89.Hedonic shopping motivations, supermarket attributes, and shopper loyalty in transitional markets: Evidence from Vietnam

机译：在过渡市场中享乐主义的购物动机，超市属性和购物者忠诚度：来自越南的证据
- 作者：Trang T.M. Nguyen;Tho D. Nguyen;Nigel J. Barrett
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Consumer behaviour;
- Shopping;
- Supermarkets;
- Transitional management;
- Vietnam;
90.The effect of message appeals countering unrealistic optimism on purchase intentions: A cross-national study

机译：信息呼吁的作用是反抗不现实的乐观情绪对购买意愿的影响：一项跨国研究
- 作者：Chanthika Pornpitakpan;Robert T. Green
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Advertising effectiveness;
- Purchasing;
- Self-esteem;
- Singapore;
- Thailand;
- United States of America;
91.An in-depth examination of China's advertising regulation system

机译：对中国广告法规体系的深入研究
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
92.Supply chain coordination issues: an SAP-LAP framework

机译：供应链协调问题：SAP-LAP框架
- 作者：Arshinder;Arun Kanda;S.G. Deshmukh
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第3期
- Flexible organizations;
- Situation analysis;
- Supply chain management;
93.Malaysian shopping mall behavior: an exploratory study

机译：马来西亚购物中心的行为：探索性研究
- 作者：Zafar U. Ahmed;Morry Ghingold;Zainurin Dahari
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第4期
- Consumer behaviour;
- Cross-cultural studies;
- Malaysia;
- Shopping centres;
94.The selection of international retail franchisees in East Asia

机译：选择东亚国际零售特许经营商
- 作者：Stephen Choo;Tim Mazzarol;Geoff Soutar
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第4期
- Economic resources;
- Food service;
- Franchising;
- National markets;
- Singapore;
95.Differences in orientations between Western European and Chinese service organizations

机译：中欧服务机构的定位差异
- 作者：Heiko Gebauer;Max von Zedtwitz
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第4期
- China;
- Customer orientation;
- Manufacturing industries;
- Performance levels;
- Service industries;
- Switzerland;
96.Influence of cognition on product component country of origin evaluation

机译：认知对产品成分原产国评估的影响
- 作者：Amal R. Karunaratna;Pascale G. Quester
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第4期
- Cognition;
- Consumer behaviour;
- Country of origin;
- Outsourcing;
- Parts;
97.Unfolding the post-transition era: the landscape and mindscape of China's retail industry after 2004

机译：开启后过渡时代：2004年后中国零售业的格局和思想格局
- 作者：Katherine Liu
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 2007年第4期
- China;
- Emerging markets;
- Regional marketing;
- Retail trade;
- World economy;
98.The Effect of Financial Resource Availability and System Size on Ownership Redirection in Franchised Channels of Distribution

机译：财政资源的可获得性和系统规模对特许经营分销渠道中所有权重定向的影响
- 作者：Rajiv P. Dant
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 1998年第1期
- Franchising;
- Channels of Distribution;
- Retailing;
99.Developing Green Products: Learning From Stakeholders

机译：开发绿色产品：向利益相关者学习
- 作者：Michael Jay Polonsky;Philip J. Rosenberger III;Jacquelyn Ottman
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 1998年第1期
- Green Marketing;
- New Product Development;
- Learning Organisations;
100.Franchise Systems as Strategic Networks: Studying Network Leadership in the Service Sector

机译：特许经营系统作为战略网络：研究服务领域的网络领导力
- 作者：Jorg Sydow
- 期刊名称：《Asia Pacific Journal of Marketing and Logistics》 | 1998年第1期
- franchising;
- organization;
- management;

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