The research of traditional graphic redesign in Chinese restaurant brand design

摘要

Chinese Restaurant, as the name suggests, is a special restaurant of traditional Chinese food. Food has national property, and also has strong regional characteristics, and furthermore it represents a national concept. Through a food culture, we can know a person's personality preferences, understand a nation's living habits, and recognize the cognitive and spiritual value of a country. Chinese food and Chinese traditional culture has an integral relationship, and through the years of development, Chinese food brand began showing the important link with traditional culture. What can the world know through Chinese food? Country character? Literacy? Culture? Spirit? Faith? Or the country's conomics and politics? The brand image of Chinese restaurant is closely related to traditional Chinese food. To make the Chinese restaurant brand a unique brand, we can deliver traditional Chinese culture through traditional Chinese graphics. So we suggest redesign Chinese restaurant brand through mining, sorting, refining, creating, packaging and marketing Chinese traditional graphic. It requires us to express the traditional graphics artfully through modern design method and technique based on understanding the profound meaning of the traditional graphics. In this paper, I analyzed the graphic redesign method and performance, and apply the method to my graphic redesign project of traditional Chinese restaurant brand design, hoping that it can give some inspirations to Chinese restaurant brand design.