Method for acquiring on-line information regarding customer preferences and a target advertising method using e-mail based on customer preferences

摘要

The present invention provides a method for acquiring information on-line on customer preferences. The method includes joining or registering with an Internet-based advertising agency as a member thereof, collecting a profile of said member, collecting a preference of the member on the basis of the collected profile of said member, collecting the advertising effect on each member on the basis of said collected preference, analyzing said collected profile, collected preference and collected advertising effect and preparing a report on the basis of the result of said analysis and presenting it an advertising client member. The present invention also provides an e-mail target advertising method based on the preference of each on-line customer, and includes selecting an advertising target on the basis of the profile and preference of each customer by an Internet-based advertising agency, providing a target advertisement to said selected target customer, analyzing the result of said target advertisement, and preparing a report on the target advertisement on the basis of the result of said analysis and then presenting it to an advertising client.