Advertising personalization method for a customer in a self-service shop, in which customer preferences and interests are stored in a customer database and matched with an offer database so that targeted offers can be made

摘要

Personalization method for a customer (16) in a self-service shop in which the customer is identified using first means (18), e.g. a mobile phone, and is assigned a unique customer number. Second means are then used to store customer data such as preferences and interests in a first database (24) via a communications network (10). By comparison of the customer personalized database with a special offer database goods and or special offers can be made available to the customer.