METHOD FOR ACQUIRING PREFERENCE DEGREE INFORMATION OF CUSTOMER ON-LINE, AND TARGET ADVERTISING METHOD USING REFERENCE DEGREE REFERENCE ELECTRONIC MAIL

摘要

PROBLEM TO BE SOLVED: To provide a method for cooperate the existing on-line customer information acquiring method with an on-line mail target advertising method with respect to a method for acquiring the preference degree information of a customer on-line and a target advertisement method that uses e-mail on the basis of the preference degree.;SOLUTION: The site of an advertisement provider provides an advertiser with member profile information collected at the time when the profile information is registered and the analysis results of a preference degree performed on the basis of the profile information, selects an advertisement target (S220), and carries out the advertisement of contents desired by the advertiser (S240). The site of the advertisement provider analyzes the performance results of the advertisement such as the audience rating of the advertisement, etc., (S260), prepares a target advertisement report and presents the target advertisement target to the advertiser (S280).;COPYRIGHT: (C)2002,JPO