METHODS AND APPARATUS FOR CONVERSATIONAL ADVERTISING

摘要

A method of rewarding conversational activity of a user maintaining a promotional conversation with an automated agent includes causing an automated agent to be presented to a user engaging a local computer, causing promotional information to be conveyed to the user in a promotional conversation via the automated agent, causing the automated agent to prompt the user for information in the promotional conversation, assessing the user's participation level in the promotional conversation, computing reward units based on the user's assessed participation level, and disbursing the computed reward units to a reward account associated with the user, wherein disbursed reward units are redeemable by the user for a reward.