PROBLEM TO BE SOLVED: To provide a customer attraction spot analyzing device and a customer attraction spot analyzing method, for highly precisely analyzing a customer attraction spot which is high in a customer attraction power.;SOLUTION: A customer attraction spot analyzing device 600 is provided with: a navigation information reading part 601 for reading navigation setting information; an extraction part 602 for extracting navigation information as setting information when a navigation system guides a user to a destination among navigation setting information; a density calculation part 603 for calculating the kernel density of the final destination of a user based on the location information of the destination included in the navigation information; a customer attraction information setting part 604 for setting customer attraction spot information related with a customer attraction spot including the location information; and a customer attraction spot analyzing part 605 for extracting a customer attraction spot located in a region whose kernel density is equal to or more than a prescribed threshold from among the customer attraction spots.;COPYRIGHT: (C)2011,JPO&INPIT
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