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Revenue management for airline alliances : passenger origin-destination simulation analysis

机译:航空联盟的收入管理:旅客始发地 - 目的地模拟分析

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摘要

The increasing importance of airline alliances and codesharing creates new challenges for the revenue management systems currently used by the airlines. In this thesis, these challenges were discussed quantitatively and proposed solutions were tested, using a computer tool called the Passenger-Origin Destination Simulator. The performance of current revenue management methods was assessed in a hypothetical environment, which modeled the hub-and-spoke US domestic market. In this environment, an alliance of two airlines competed against another airline. The performance of origin destination revenue management methods, especially those using bid-price control, was shown to be sensitive to the evaluation of codeshare passengers. The sole use of different evaluation or discount methods for these passengers, by taking into account either the fare of their whole itinerary or the corresponding local fare, did not give an accurate estimate of the value of those passengers for the alliance. This issue limits the revenue gains of the alliance partners using origin-destination methods. Two innovative schemes, bid-price sharing and bid-price inference, were proposed to allow airlines to more accurately assess the value of connecting passengers for the alliance, by allowing each alliance partner to estimate the revenue displacement costs on the other partner's legs. The use of bid-price sharing with an origin-destination revenue management method produced an additional revenue gain on the order of one percent for the alliance. With bid-price sharing, the alliance performed almost as well as if it were a single airline using the same method. The bid-price inference scheme led to similar results, while being easier to implement technically and legally. However, it required preliminary tuning to ensure its revenue performance.
机译:航空公司联盟和代码共享的重要性日益提高,给航空公司当前使用的收入管理系统带来了新的挑战。在这篇论文中,这些挑战进行了定量讨论,并使用称为“旅客-起源目的地模拟器”的计算机工具对提出的解决方案进行了测试。在假设环境下评估了当前收入管理方法的效果,该环境模拟了轮辐式的美国国内市场。在这种环境下,两家航空公司组成的联盟与另一家航空公司竞争。结果表明,始发地目的地收入管理方法的性能,尤其是使用出价价格控制的方法,对代码共享旅客的评估敏感。仅考虑这些旅客的整个行程票价或相应的当地票价,对这些旅客单独使用不同的评估或折扣方法,并不能准确估算出这些旅客对联盟的价值。此问题限制了使用原产地方法的联盟合作伙伴的收益。提出了两个创新方案,即投标价格共享和投标价格推断,以允许航空公司通过允许每个联盟合作伙伴估算另一方腿上的收益转移成本来更准确地评估该联盟的接机乘客价值。将投标价格共享与原产地目的地收入管理方法结合使用,可为联盟带来大约1%的额外收入收益。通过竞标价格共享,联盟的表现几乎和使用相同方法的单一航空公司一样。投标价格推断方案产生了相似的结果,同时在技术和法律上更易于实施。但是,它需要进行初步调整以确保其收入表现。

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