Retail Market Tests of Frozen Prepared Minced Fish

摘要

A specially prepared frozen entree in 18-ounce consumer packs was sold in a limited test in two Upstate New York supermarkets for 15 weeks. Principal ingredient of the test product was minced fish. In-store demonstrations on six days during the first three weeks of the test represented the product's only promotion. Very high sales levels during the introductory period gave way to a level averaging about 20 units of the test product per store per week during the final three weeks of the test. This level was the lowest in the 15-week period since no promotional support was provided. Nevertheless, unit sales of the new product remained two and one-half times as large as that of the average of all other frozen prepared fish and seafood items in the test stores. This persistence well after removal of promotional assistance suggests that such a product can generate profitable sales on a commerical basis.