You Can't Win If You Don't Play: Communication - Engage Early, Engage Often.

摘要

The Maginot Line, the legendary series of defenses built after World War One by the French to thwart any German invasion plan, seemed like a good idea at the time. That war had been characterized by trench fighting and static lines of defense that killed thousands, if not hundreds of thousands, of soldiers on both sides. During World War Two, enemies-in this case the Germans- would hurl themselves futilely against the Maginot Line's impregnable series of fortifications. Meanwhile, the French Army would have time to mobilize and strike a decisive counterblow. This plan of ugenius11 was an utter failure. Daring, speed, combined arms, and a well-thought-out plan of attack flanked and defeated the Maginot Line- negating the expensive, static, and ultimately worthless fortification. Like kinetic warfare, communication should be an offensive tool, not a static line of defense. By seizing the initiative, employing the combined-arms approach of visual information (VI) (photo and broadcast), print, social media, and nontraditional forms of communication, an organization can attack in depth, using multiple paths to produce nonkinetic results, prepping and shaping the battlefield to attain the desired effect. An organization that gains early control of the information battlespace can shape not only that domain but also many others and increase the odds of mission accomplishment.