A Comparison of Verbal and Visual Imagery Learning Strategies: Their Importance for Instructional Technology.

摘要

Two learning experiments were conducted to compare verbal and imagery based encoding techniques. Experiment I was conducted under rigorously controlled conditions comparing four encoding methods, and Experiment II compared the imagery matrix and eclectic verbal encoding in a classroom environment. The results showed the imagery matrix to be superior to all other methods and imagery based methods were superior over all to verbally mediated methods. The imagery matrix is suitable for use in an instructional technology. (Author)