Not a Good Start to 2015: There is an age old adage which suggests that writers should present their thoughts following the simple guidance of P:I:N, which for the uninitiated means Positive : Interesting: Negative; the rationale being that this places emphasis on the positive aspects of the writing and, to some extent, plays down the negative aspects of what is being said. How many Sales Representatives have employed this cunning ploy, emphasising all the new contacts that have been established whilst glossing over the fact that sales are not what they should be?
展开▼
