Marketing professionals, product managers, buyers, advertising agencies, designers and engineering offices - all of them have a say when it comes to packaging. In the beverage and liquid food industry, too, the objective is to sell a product and makeit appealing to the customers. But what is the best way to achieve this? One place to look for answers is in the exhibition halls at drinktec 2013, between 16th and 20th September 2013. This event is not only about beverages technology, it is also a showcase for solutions in packaging design and container shapes, raw materials and additives, labelling technology, marketing services and advertising. Over and above its function as a technology platform, drinktec is a forum for business, bringing togethertechnology and marketing to produce successful products that sell.
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