首页> 外文OA文献 >Influence Mechanism Research on the AI Marketing Technology of Online Shopping Platform on Consumers’ Purchase Intention

【2h】

Influence Mechanism Research on the AI Marketing Technology of Online Shopping Platform on Consumers’ Purchase Intention

机译：对消费者购买意向的在线购物平台AI营销技术影响力研究

代理获取

本网站仅为用户提供外文OA文献查询和代理获取服务，本网站没有原文。下单后我们将采用程序或人工为您竭诚获取高质量的原文，但由于OA文献来源多样且变更频繁，仍可能出现获取不到、文献不完整或与标题不符等情况，如果获取不到我们将提供退款服务。请知悉。

页面导航

著录项
引文网络
相似文献
相关主题

著录项

作者
Jiwang Yin; Xiaodong Qiu;
展开▼
作者单位

展开▼
年度 2021
总页数
原文格式 PDF
正文语种
中图分类

相似文献

外文文献
中文文献
专利

1. The different effects of online consumer reviews on consumers' purchase intentions depending on trust in online shopping malls: An advertising perspective [J] . Jumin Lee, Do-Hyung Park, Ingoo Han Internet Research: Electronic Networking Applications and Policy . 2011,第2期

机译：在线消费者评论对在线购买商场的信任程度对消费者购买意愿的不同影响：广告视角
2. Social media or shopping websites? The influence of eWOM on consumers'online purchase intentions [J] . Ismail Erkan, Chris Evans Journal of marketing communications . 2018,第6期

机译：社交媒体或购物网站？ eWOM对消费者在线购买意愿的影响
3. The Influence of Perceived Risk, Shopping Value and Opinion Leader to Explore Online Consumer Purchase Intention: Using Social Network Analysis [J] . Yi-Fen Chen, Chia-Wen Tsai, Po-Hung Lin International Journal of E-Adoption . 2017,第2期

机译：感知风险，购物价值和意见领袖对在线消费者购买意愿的影响：使用社交网络分析
4. Research on the Influence Mechanism of Precision Marketing on Online Consumer Behaviour based on the ‘S–O–R’ Paradigm and Eroglu’s (2001) Online Shopping Response Model : Take the TikTok platform as an example [C] . Yi Ouyang, Liang Huang, ZhongBin Wei International Conference on E-Commerce and Internet Technology . 2021

机译：基于“S-O-R”帕拉德和Eroglu（2001）在线购物响应模型的精密营销对在线消费者行为的影响机制研究：以Tiktok平台为例
5. Consumers' prior experience and attitudes as predictors of their online shopping beliefs, attitudes, and purchase intentions in a multichannel shopping environment. [D] . Noh, Mijeong. 2008

机译：消费者在多渠道购物环境中的在线购物信念，态度和购买意图的预测者的先前经验和态度。
6. Consumers’ Decision-Making Process on Social Commerce Platforms: Online Trust Perceived Risk and Purchase Intentions [O] . George Lăzăroiu, Octav Neguriţă, Iulia Grecu, 2020

机译：消费者在社交商务平台上的决策过程：在线信任感知风险和购买意愿
7. The Influence of Personalized Recommendation on Consumers’ Purchase Intention in Cross-border Online Shopping [O] . TIAN-LONG GU, BING-BING TIAN, XIAO-PING ZHAO 2019

机译：个性化推荐对消费者购买意向在跨境在线购物的影响

Influence Mechanism Research on the AI Marketing Technology of Online Shopping Platform on Consumers’ Purchase Intention

著录项

引文网络

相似文献

相关主题

期刊订阅