Study says ads early in week grab shoppers

摘要

Dealership ads seen on a Monday or Tuesday are more likely to prompt car shoppers to seek out a dealership or request a test drive than ads they view on other days, according to a new study. On weekends, shoppers are out kicking tires and doing other research, said Robert Jones, senior manager of research and insights at Rocket Fuel, an advertising technology and analytics firm that published the report.