Volvo's reduced box strategy

摘要

In recent years Volvo has moved away from the boxy designs of the 80s and early 90s. In the interior, designers are striving for a very Scandivanian blend of high quality and functionality. Thomas Imhof talked to Volvo design director Peter Horbury and interior design leader Jose Diaz de la Vega about the S60 (and V70) projects which represent a new design direction for the Gothenburg based brand.