Assessing the relationship between market orientation and business performance in the hotel industry - the mediating role of service quality

Sampaio Carlos A. F.; Hernandez-Mogollon Jose M.; Rodrigues Ricardo G.

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Assessing the relationship between market orientation and business performance in the hotel industry - the mediating role of service quality

机译：评估酒店业市场定位与商业绩效的关系 - 服务质量的中介作用

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Purpose This study aims to explore the nature of the relationship between market orientation and business performance in the Portuguese hotel industry and to evaluate the mediating role of service quality in this relationship.

机译：目的本研究旨在探讨葡萄牙酒店业市场导向与业务绩效之间关系的性质，并评估服务质量在这种关系中的调解作用。

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来源
《Journal of knowledge management》 |2019年第4期|共20页
作者
Sampaio Carlos A. F.; Hernandez-Mogollon Jose M.; Rodrigues Ricardo G.;
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作者单位

Inst Politecn Castelo Branco Castelo Branco Portugal;

Univ Extremadura Business Management &

Sociol Badajoz Spain;

NECE UBI Res Ctr Business Sci Covilha Portugal;

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原文格式 PDF
正文语种 eng
中图分类知识学;
关键词
Service quality; Market orientation; Hotel industry;

机译：服务质量;市场取向;酒店业;

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1. Assessing the relationship between market orientation and business performance in the hotel industry - the mediating role of service quality [J] . Sampaio Carlos A. F., Hernandez-Mogollon Jose M., Rodrigues Ricardo G. Journal of knowledge management . 2019,第4期

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Assessing the relationship between market orientation and business performance in the hotel industry - the mediating role of service quality

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