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Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship

机译：重新审查新产品悖论：创新的肢体介绍如何调解市场导向和新产品开发绩效关系

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期刊名称 Frontiers in Psychology
作者
Anni Zhao; Xinhua Bi; Lei Han;
展开▼
作者单位

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年(卷),期 2021(-1),-1
年度 2021
页码 -1
总页数 8
原文格式 PDF
正文语种
中图分类病理学;
关键词
market orientation; new product development performance; innovation ambidexterity; framework; marketing strategy;

机译：市场取向;新产品开发绩效;创新赤字;框架;营销策略;

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专利

1. Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship [J] . Anni Zhao, Xinhua Bi, Lei Han Frontiers in Psychology . 2021,第a期

机译：重新审查新产品悖论：创新肢体的创新程度如何调解市场定位和新产品开发绩效关系
2. The Relationship Between Unlearning and Innovation Ambidexterity with the Performance of New Product Development Teams [J] . Acikgoz Atif, Demirkan Irem, Latham Gary P., Group decision and negotiation . 2021,第4期

机译：新产品开发团队绩效无学习与创新与创新的关系
3. Ambidexterity's mediating impact on product development proficiency and new product performance [J] . Yong-Hui Li, Jing-Wen Huang Industrial marketing management . 2012,第7期

机译：Ambidexterity对产品开发能力和新产品性能的中介影响
4. Revisiting the Mediating Effect between Market Orientation and New Product Innovation Performance: Competitive Intensity and Sensemaking as Moderator [C] . Qu Yan International Conference on Big Data Economy and Information Management . 2020

机译：重新审视市场定位与新产品创新性能之间的调解效果：竞争强度和激发器作为主持人
5. An empirical investigation of the link between market orientation and new product performance: The mediating effects of organizational capabilities. [D] . Dursun-Kilic, Turkan. 2005

机译：对市场导向与新产品绩效之间联系的实证研究：组织能力的中介效应。
6. Ambidexterity in Social Capital Dynamic Capability and SMEs’ Performance: Quadratic Effect of Dynamic Capability and Moderating Role of Market Orientation [O] . Luanping Zhou, Michael Yao-Ping Peng, Lijin Shao, 2020

机译：在社会资本动态能力和中小企业的绩效方面的怀抱：动态能力的二次效应和市场导向的调节作用
7. The Role of Product Innovation in Mediating Market Orientation with Marketing Performance [O] . Gusti Agung Ayu Widyaningsih, Ni Nyoman Kerti Yasa, I Gusti Ayu Ketut Giantari, 2018

机译：产品创新在营销表现中调解市场定位的作用

Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship

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