To Know Your Customer, Understand Your Customer

摘要

You'll gain a competitive advantage once your marketing plan reflects buyers' perspectives-and anticipates their questions. Marketing is not advertising. Advertising is talking, entertaining, and announcing what your product is. Advertising is part of a marketing plan. Marketing is communicating all the solutions you offer, the problems you solve. Marketing is your complete communications platform; because communication is both talking (advertising, PR, etc.) and listening (sales tracking, social media, reviews, surveys, etc.) your communications strategy should have elements of both. By listening, you will learn your customers' interests and needs, their concerns, questions, etc.