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An Analytical Approach to Understand Customer Relationship Management in Indian Banking Sector from the Perspective of Customers

机译：从客户角度解到印度银行业客户关系管理的分析方法

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Dr. Sanjeev Bansal; Dr. Garima Malik;
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年度 2015
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7. Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector [O] . Giannakis-Bompolis Christos, Boutsouki Christina 2014

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An Analytical Approach to Understand Customer Relationship Management in Indian Banking Sector from the Perspective of Customers

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