Brand Transfer as a Growth Strategy Empirical Analysis of the Retroactive Effect of Transfer Products to the Mother Brand

Becker Sunna

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Brand Transfer as a Growth Strategy Empirical Analysis of the Retroactive Effect of Transfer Products to the Mother Brand

机译：品牌转移作为增长战略对母品牌转移产品的追溯效果的实证分析

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来源
《Fleischwirtschaft》 |2019年第1期|共5页
作者
Becker Sunna;
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Schreinerstr 51 D-10247 Berlin Germany;

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正文语种 ger
中图分类屠宰及肉类加工工业;
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1. Brand Transfer as a Growth Strategy Empirical Analysis of the Retroactive Effect of Transfer Products to the Mother Brand [J] . Becker Sunna Fleischwirtschaft . 2019,第1期

机译：品牌转移作为增长战略对母品牌转移产品的追溯效果的实证分析
2. Luxury product to service brand extension and brand equity transfer [J] . Jiseon Ahn, Jung Kun Park, Hyowon Hyun Journal of retailing and consumer services . 2018,第may期

机译：奢侈品服务品牌延伸和品牌资产转移
3. Name Letter Branding: Valence Transfers When Product Specific Needs Are Active [J] . C. MIGUEL BRENDL, AMITAVA CHATTOPADHYAY, BRETT W. PELHAM, Journal of consumer research . 2005,第3期

机译：名称信品牌：当特定产品需求活跃时价转移
4. SUB-BRANDING AFFECT TRANSFER: THE ROLE OF PRODUCT CATEGORY CROWDEDNESS AND BRAND LOYALTY [C] . Yi He, Qimei Chen, Ruby P. Lee AMA Summer Educators Conference . 2013

机译：子品牌影响转移：产品类别的作用拥挤和品牌忠诚度
5. Affect transfer from multiple product categories: The case of comparative brand extension advertising and the moderating role of self-construal. [D] . Merz, Michael A. 2008

机译：多种产品类别之间的影响转移：比较品牌延伸广告和自我建构的调节作用。
6. How Preferred Brands Relate to the Self: The Effect of Brand Preference, Product Involvement, and Information Valence on Brand-Related Memory [O] . Rui Feng, Weijun Ma, Ruobing Liu, 2005

机译：偏好品牌与自我的关系：品牌偏好，产品参与度和信息价对品牌相关记忆的影响
7. It affects, it affects not: A quasi-experiment on the transfer effect of co-branding on consumer-based brand equity of hospitality products [O] . School of Tourism Recreation and Sport Management University of Florida Gainesville FL 32611 USA ( host institution ), Tasci Asli D.A. ( UF author ), Denizci Guillet Basak ( author ) 2011

机译：它会影响，但不会影响：关于联合品牌对酒店产品基于消费者的品牌资产的转移效应的准实验

Brand Transfer as a Growth Strategy Empirical Analysis of the Retroactive Effect of Transfer Products to the Mother Brand

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