A business and software method to cost-effectively optimize product and/or service development portfolios, to reduce time to market, and to better integrate and align product or service strategy with brand strategy. The business and software method includes defining in detail the product and service attributes that characterize the ideal customer experience, categorizing the attributes, assigning a numerical value of importance to the attributes, and applying those values to statistical analysis of each assessed product development initiative in terms of alignment with ideal experience and potential competitive impact relative to the resources and risks required to bring each initiative to market. A prioritization for product development resource allocation is developed based upon these analyses. The prioritization is presented in the form of decision intelligence tools for an organization to use and reach informed judgments concerning resource allocation to develop, maintain, or optimize a given product or service portfolio. The decision intelligence tools serve to improve business performance, increase market impact, and build brand equity for products and services of a given organization by improving alignment between what the organization promises customers and what it actually delivers.
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