A business and software method to cost-effectively optimize product and/or service development portfolios, to reduce time to market, and to better integrate and align product or service strategy with brand strategy. The business and software method includes defining in detail the product and service attributes that characterize the ideal customer experience, categorizing the attributes, assigning a numerical value of importance to the attributes, and applying those values to statistical analysis of each assessed product development initiative in terms of alignment with ideal experience and potential competitive impact relative to the resources and risks required to bring each initiative to market. A prioritization for product development resource allocation is developed based upon these analyses.
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