An analyst at Euromonitor International shared their thoughts with SPC on the bathroom sectors in the key markets of the UK,US,France and Germany.1.Consumers wish to create a luxurious spa environment in their own home.Demand is now focused on products that help them escape their hectic modern lifestyles,unwind and lighten their overall mood.2.They now search for more playful products including exciting scents and varied textures,and seek greater added benefits such as exfoliating.3.Demand increases for more natural and ethical bath and shower products,both in ingredients and packaging.We expect further pressure from consumers on brands to show that their products are environmentally sustainable,and possibly also vegan in the future.
展开▼
