Mariani Bulgogi Korean style beef jerky

摘要

Mariani Foods, the leading producer of premium Australian beef jerky, announce the launch of'Bulgogi', Korean style, soft beef jerky. The company launched into the UK market in May 2012 with their 'Original' premium soft beef jerky. At the time of the launch Mariani offered the category something new with 'soft' jerky. Mariani predicted that the UK would accept and embrace softer style jerky and are confident that the introduction of the spicier Bulgogi flavour will be just as popular. Bulgogi literally means 'fire meat' in Korean, but is similar in flavour to teriyaki.