"Lime-Guarana-Agai" is a new concept developed to provide further stimulus in the market of beer mixes. WILD, the ingredients specialist, also offers breweries and manufacturers of nonalcoholic drinks interesting methods for expanding their portfolioof malt beverages. Whether customers enjoy their drinks pure, with high or low malt content, or mixed with fruit flavor or juice, WILD has just the right compounds and ingredients in its portfolio.Beer mixes continue to meet the beverage trend of "in vogue". According to figures of the Gf K Consumer Scan, growth drivers in this segment are still experiencing new kinds of taste experiences and nonalcoholic varieties. "Currently innovative flavors are especially in demand with beer mixes. Options with exotic fruits, new cocktail and citrus varieties offer manufacturers the opportunity to appeal to younger consumers and generate further growth," says Tanja Kruger, Senior Product Manager at WILD. Inkeeping with this trend, WILD has developed the new concept of "Lime-Guarana- Agai"; a combination of lime juice, guarana extract and flavors satisfy the consumers' palate with its new fruity-fresh taste.
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