Food for thought

摘要

natural foods have become popular enough among both mainstream and healthconscious consumers that independent retailers may need to consider new marketing strategies in order to secure their position as leading sources of health and nutrition. No longer relegated to a small corner of the local mainstream supermarket, these products now have mass market support, which may in fact be a blessing in disguise for many smaller health food stores - as long as they take advantage of their own unique strengths. This growing trend will undoubtedly raise consumer awareness of the types of products you may offer, enabling you to reach a greater customer base. However, as these items continue to seep into the minds of potential shoppers, be wary of the fact that drug store chains have also invited themselves to the party.