Marketing With PYO

摘要

See how these successful operations approach pick-your-own as a form of direct marketing. PICK-YOUR-OWN (PYO) peaked in popularity when housewives wanted to fill their freezers or can bushels of fresh produce. Today, PYO customers still crave the freshness and flavor of local produce, but most want to enjoy a good time with their families. PYO marketers have changed with the times, realizing that a farm's entertainment value can be as important as the fruits and vegetables it sells. Knowing your clientele is critical, says Rob Leeds, Extension agent in Delaware County, OH. You need to determine which crops are likely to draw customers. And in most cases, you'll cater to a large base of customers who may pick a small amount of produce once or twice ayear, rather than a core of repeat buyers who purchase in bulk.