MHRA rejects alleged advertising breaches

摘要

Two recent newspaper reports and a television advertisement did not break the rules on advertising medicines,the Medicines and Healthcare products Regulatory Agency has decided.The MHRA ruled that a report on the effectiveness of Cialis (tadalafil) for the treatment of erectile dysfunction in a September issue of the News of the World was not promotional.The newspaper's editor's justification-that the News of the World had"covered stories of this nature for many years in a sensible and popular manner"- was accepted.