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首页> 外文期刊>The regulatory affairs journal: Pharma >Advertising and Promotion UK MHRA orders company to withdraw misleading advertisement
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Advertising and Promotion UK MHRA orders company to withdraw misleading advertisement

机译:广告和促销活动英国MHRA命令公司撤回误导性广告

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摘要

The UK Medicines and Healthcare products Regulatory Agency (MHRA) has ordered Pfizer to withdraw an advertisement aimed at medical professionals which the agency said made "potentially misleading" claims about the company's antibiotic Zyvox (linezolid).The advertisement, which appeared in the British Medical Journal, claimed that Zyvox, an antibiotic used to treat certain types of serious infections, had superior cure rates compared with products containing vancomycin. The agency became aware of the advertisement at the time that it was in discussions with the company about emerging concerns relating to the efficacy and safety of linezolid compared with vancomycin in a clinical trial in patients with catheter-related infections.
机译:英国医药保健产品监管局(MHRA)已下令辉瑞撤回针对医疗专业人员的广告,该机构称该广告对该公司的抗生素Zyvox(linezolid)提出了“潜在的误导性”主张。 《华尔街日报》声称,与含有万古霉素的产品相比,Zyvox是一种用于治疗某些类型严重感染的抗生素,其治愈率更高。该机构在与该公司讨论关于在导管相关感染患者的临床试验中,与利奈唑胺和万古霉素相比的有效性和安全性方面出现新的关注时,该公司意识到了这一广告。

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